Listen to this episode
In this episode, Alistair sits down with Katherine Trebeck — political economist and co-founder of the Wellbeing Economy Alliance — to explore what it truly means to move beyond GDP as the primary measure of success.
What is an economy actually for? What happens when growth becomes a flawed scorecard — rewarding extraction while masking what truly matters: dignity, belonging, and intergenerational flourishing?
From grassroots innovations to systemic design, they explore why measuring what matters is the first step to building economies that serve people, planet, and purpose over extraction and short-term growth.
If you're thinking about the future of policy, capital, and society, this episode is an invitation to reconnect with what an economy could — and should — be.
Guest Bio (Katherine Trebeck)
Katherine Trebeck is a political economist and a leading voice in the global wellbeing economy movement. She is the co-founder of the Wellbeing Economy Alliance (WEAll), a collaboration of organizations, alliances, movements, and individuals working together to transform the economic system.
Her work challenges the dominance of GDP as the primary measure of success, advocating instead for economies designed around human and ecological flourishing, dignity, and long-term intergenerational stewardship.
With experience spanning research, policy influence, and movement building, Katherine is helping pave the path toward economies that prioritize people, planet, and purpose over extraction and short-term growth.
🌐 https://katherinetrebeck.com/
Work with Alistair
If this conversation sparked something — a question, a recognition, an edge you're sitting with — that's often where the real work begins.
